TAG Heuer’s First Formula 1 Release Is the Iconic Monaco Chronograph, Vegas Edition
- The TAG Heuer Monaco Chronograph captures the bold energy of the Las Vegas Grand Prix.
- Powered by the in-house Calibre Heuer 02.
- TAG Heuer continues to lead the charge in Formula 1 with this eye-catching release.
This weekend’s Las Vegas Grand Prix is set to take centre stage once again as the world’s premier motorsport descends on the iconic Strip amid the glitz and glamour of Sin City.
Last year’s maiden Grand Prix was a true spectacle, incorporating the intoxicating mix of Formula 1’s thrilling speed with Las Vegas’ luxury and unrivalled star power. The Strip was lined with celebrities, drivers were paraded like gladiators in the ultimate modern-day arena, and the atmosphere was alive with a buzz that only Vegas could deliver.
It was everything you’d expect from the first-ever Formula 1 race in this iconic North American circuit. A weekend that lived up to the hype, making its mark in motorsport history. It’s here that Formula 1’s latest brand partner has looked for the next dose of inspiration, capturing the raw energy of this street circuit to unveil a striking new iteration of one of its most legendary collections.
TAG Heuer Monaco Chronograph
The TAG Heuer Monaco Chronograph has long been a symbol of motorsport, instantly recognisable by its distinctive square dial and racing-inspired design. Since actor Steve McQueen wore one of the first-ever releases in the now-iconic 1971 film Le Mans, the Monaco’s legacy has been deeply intertwined with the world of motor racing and cinema.
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Today’s iteration continues this rich racing heritage and a celebration of everything that makes Las Vegas unique – the glitz, glamour, excitement, and that one-of-a-kind, unapologetic flair. At first glance, we absolutely love it; it’s extremely on-brand for the world’s first watch exclusive to the inherent thrill of the Las Vegas Grand Prix.
From the iconic square dial to the neon pink detailing, accentuated by the Monaco’s classic motifs, this chronograph embodies the Swiss brand’s daring spirit and innovation. It’s bold, fun, and the perfect tribute to a race that’s as much about spectacle as it is about speed.
Of course, with a larger square dial, this TAG Heuer Monaco Chronograph can sit slightly differently on the wearer’s wrist, but at 39mm, it’s perfect for those who appreciate a balanced, not oversized, look and feel. The case is crafted from black DLC (diamond-like carbon) grade-2 titanium, offering a sleek, sandblasted finish that enhances durability during racing, while maintaining a refined, luxurious appearance.
What Powers the TAG Heuer Monaco?
With every detail, today’s release captures the essence of both the Monaco collection and the unforgettable atmosphere of Las Vegas, bringing the two together in a brilliant fusion of style and performance.
But look further, and you’ll see this Monaco is more than just a pretty face, carrying TAG Heuer’s beating heart: the in-house automatic Calibre Heuer 02. Manufactured to ensure utmost precision and reliability, this is the brand’s chronograph movement with a signature column wheel, which can be admired through the skeletonised dial, and oscillating weight accented in pink, visible through the sapphire caseback, adding another touch of individual flair.
TAG Heuer and Motorsport
TAG Heuer’s enduring legacy in the world of motorsport, is well-documented. From the earliest Carreras designed by Jack Heuer for the Carrera Panamericana to today’s partnership with Formula 1’s most dominant race team, Red Bull, it’s only fitting that they’d release this eye-catcher ahead of the Las Vegas Grand Prix.
With the increasing presence of TAG Heuer in motorsport, including LVMH’s new 10-year partnership with Formula 1 and the departure of Rolex from trackside sponsorship, this release reflects a brand emboldened with confidence.
Racedays without Rolex will certainly take some getting used to. But if there was a brand to come in and take over the heavy mantel, TAG Heuer is undoubtedly the next in line; the latest Monaco Chronograph will certainly set the standard for the future of Formula 1 for years to come.
